The Beane Hive Journal
Practical insights on marketing, content, and building a brand that actually connects.
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By Jennifer Beane · Founder, Beane Hive Social Media Most firms find out about a Google update the same way: traffic dips for no obvious reason, the phone gets a little quieter, and someone starts wondering whether the website is “broken.” It usually isn’t. Between May 21 and June 2, Google rolled out a broad core update […]
By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys don’t have a marketing plan. They have a marketing reflex. They post on LinkedIn when they remember. They update the website when something breaks. They sign up for a directory because a colleague suggested it. And every six months or so, they panic about not having […]
By Jennifer Beane · Founder, Beane Hive Social Media If you’ve ever Googled “law firm marketing” and felt like none of the advice applied to you — you’re not imagining it. Most legal marketing content is written for large firms with dedicated marketing departments, six-figure ad budgets, and teams of people to execute on strategy. That’s not […]
By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys have heard the term “content marketing” thrown around at some point. Maybe a colleague mentioned it. Maybe you saw it in a marketing email. Maybe someone told you that you “need to be blogging.” And then you promptly filed it away under “things I’ll figure out […]
By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys hear the word “branding” and immediately think: logo. Maybe a color palette. Maybe a nice font. And while those things matter, they’re not the foundation of your brand — they’re the finishing touches. Real law firm branding goes much deeper than that. And when it’s done […]
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