Practical insights on marketing, content, and building a brand that actually connects.

By Jennifer Beane · Founder, Beane Hive Social Media Most firms find out about a Google update the same way: traffic dips for no obvious reason, the phone gets a little quieter, and someone starts wondering whether the website is “broken.” It usually isn’t. Between May 21 and June 2, Google rolled out a broad core update […]

By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys have heard the term “content marketing” thrown around at some point. Maybe a colleague mentioned it. Maybe you saw it in a marketing email. Maybe someone told you that you “need to be blogging.” And then you promptly filed it away under “things I’ll figure out […]
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