Practical insights on marketing, content, and building a brand that actually connects.

By Jennifer Beane · Founder, Beane Hive Social Media Most firms find out about a Google update the same way: traffic dips for no obvious reason, the phone gets a little quieter, and someone starts wondering whether the website is “broken.” It usually isn’t. Between May 21 and June 2, Google rolled out a broad core update […]

By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys hear the word “branding” and immediately think: logo. Maybe a color palette. Maybe a nice font. And while those things matter, they’re not the foundation of your brand — they’re the finishing touches. Real law firm branding goes much deeper than that. And when it’s done […]
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