Practical insights on marketing, content, and building a brand that actually connects.

By Jennifer Beane · Founder, Beane Hive Social Media Most firms find out about a Google update the same way: traffic dips for no obvious reason, the phone gets a little quieter, and someone starts wondering whether the website is “broken.” It usually isn’t. Between May 21 and June 2, Google rolled out a broad core update […]

By Jennifer Beane · Founder, Beane Hive Social Media Most attorneys don’t have a marketing plan. They have a marketing reflex. They post on LinkedIn when they remember. They update the website when something breaks. They sign up for a directory because a colleague suggested it. And every six months or so, they panic about not having […]
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